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10 things to improve your google ranking 2021

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on: December 18, 2021, 12:26:13 AM
According to a study on ranking factors by SEMrush, the top four ranking factors are:

1. website visits
2. time on site
3. pages per session
4. bounce rate.

All four of those are directly related to the experience your website is providing your users, which Google recently emphasized with its Page Experience update. It’s pretty simple: If your website is easy and enjoyable to use and offers valuable information, you’ll get more visitors, who will stay longer on your site and visit more pages, and that will improve your search rank.

Having high-quality content on your website is one of the best ways to increase traffic and improve your search rank. In fact, Google itself said in a blog post on page experience that having great, relevant content on a page is more important for ranking than page experience. Make sure your content is mistake-free, keyword-rich, mobile-optimized, written to address the specific needs of your target audience, and includes valuable links to additional internal and external content.

Backlinks links from other sites to yours are one of the most heavily weighted Google ranking factors. Incoming links to your website content from high-authority domains show your site’s authority, bring in traffic, and improve your search ranking. By example create a link on our website.

Load time is one of the key measurements in Google's recent Core Web Vitals upgrade, so it’s a good idea to make sure your site is as fast as possible—both to improve your search rank and provide a good user experience and having quality links on your website is one of the best ways to boost traffic and establish the authority of your site, but links that bring up a 404 error hurt both your user experience and your search rank. Use a tool like BrokenLinkCheck or Dead Link Checker to find any broken links.

Optimizing your images is crucial to boosting the speed of your site and making it easier for Google to identify the images on your web pages. Make sure all your website images are compressed, have descriptive filenames, and include alt text.

Use H1 and H2 header tags not only do headers make your content more readable and easier to understand for humans and search engines alike, there is a strong correlation between Google search rank and the use of header tags in the body of your content. Header tags are also a great way to show the structure of your content and emphasize your key points.

More and more people are using their smartphones to search for businesses “near me.” To improve your chances of having your business show up in relevant local searches, make sure you claim your Google My Business listing, provide relevant content in Google Posts, get your business listed in local directories, and improve your online reputation with great online reviews.

When a user asks a question in Google Search, Google sometimes pulls content from a relevant website and displays it in a special featured snippet or answer box above the #1 search result. Getting content into a featured snippet is a great way to increase traffic (snippets include a link to the page where the content came from), as well as boost the credibility and visibility of your brand. To increase your chances of having your content selected as a featured snippet by Google, think of likely searches related to your business and pepper your site with clear, authoritative answers.

Bull Finance | Team